BUILDING AWARENESS, EQUITY AND ENGAGEMENT WITH INTEGRITY

Philosophy

GreaterWorks! embodies a philosophy of providing “customized” services with integrity. It’s our work-ethic and is at the core of every aspect of operation. We engage a core service team that focuses on strategic development and implementation in creative, production, event management, media relations, etc. The team members for each client are selected based on their specific relevance to the client’s need. Ultimately, this process allows each client to receive optimum service, customized to their objectives and their identity, not the agency’s.

Creola Hampton, President & Founder

Creola A. Hampton is President/Founder of GreaterWorks! Integrated Marketing Communications, Inc. She has more than 30 years expertise in developing and executing success-filled integrated marketing communications initiatives in both Consumer and Business-to-Business industries, on local, regional and national levels. She has produced and directed strategically developed, award-winning live DVDs, broadcast productions, Social Media Content and Promotion, Webinars, Cultural Competency and Crisis Communications, Issues Management and more for businesses, churches and social service agencies. From VP, senior director positions with Venuso & Associates, Inc. serving Peer Foods, Women’s Foodservice Forum, Sara Lee and Kronos, Inc. to Noble & Associates, Inc., as Director, Public Relations for Australian Meat & Livestock Corp., American Dairy Association, McCain Citrus, The Veal Committee, J.R. Simplot and Superior Coffee & Foods and more, Hampton managed clients with agency billings from $35,000 to $1.3M. Her career began in Ogilvy & Mather’s media group before she joined Burson-Marsteller serving on account teams for Procter & Gamble , G.D. Searle Dramamine and the introduction of NutraSweet. Since opening her Agency in 2002, Hampton has worked with integrity to represent and elevate the products and services of the clients she has served corporate, community and church/faith-based organizations including Sterno/Candle Corporation, Grandma Maud’s, AIDS Foundation of Chicago, AIDS Healthcare Foundation, South Side Help Center, Chicago Black Gay Men’s Caucus, Project VIDA, Affinity Community Services, Coca-Cola Foundation, NABOB (National Association of Black-Owned Broadcasters), Valley Kingdom Ministries International, The PowerHouse Chicago and more.

Hampton is one of the founders of the gospel music label Kingdom Records, Inc., and developed and executed marketing communications programs for the company and its premiere artist, Shekinah Glory Ministry. She was awarded a Platinum Record for her role in marketing the company’s/artist’s first CD, and her efforts garnered Stellar Award nominations for their sophomore project and both Gold and Platinum RIAA for the CD and DVD. The premiere recording of Archbishop William Hudson III “I’ll Be Your Worshipper” was also produced and marketed under her direction. Faith-based and non-profit clients that she has served as lead marketing communications and community affairs counsel include the aforementioned as well as Demoiselle2Femme (French for “girls to women.”) and the Illinois African-American HIV/AIDS Response Fund/Act, and Step Up/Get Tested.

Hampton was honored as one of 50 “Black Women of Excellence” by the CHICAGO DEFENDER in 2018, and included in the 2012 “Who’s Who “in Black Chicago also is a member of Chicago’s Black Treatment Advocates Network (BTAN) and National Association of Black Journalists.

Hampton received her B.S. from Roosevelt University, and a professional management certificate for Integrated Marketing Services from University of Illinois at Chicago.