BUILDING AWARENESS, EQUITY AND ENGAGEMENT WITH INTEGRITY
capabilities
WE “SEE” YOU! And so should your Audience!!!
Integrity is an element in every aspect of the WORKS! we provide for our clients to INSURE The Communication of YOUR UNIQUE BRAND IDENTITY. An advertising agency will develop an ad to reach your objective. A public relations agency will develop a public relations campaign to meet your objective. Event companies focus on the “elements” without involvement in strategic development of objective or engagement. We ensure your event is not just “a party”! Because GreaterWorks! Inc. is a full-service, integrated marketing communications agency, strategy takes the lead in determining the optimal communications vehicle to meet your objective and your budget, management, media relations, etc. The team members for each of our clients are selected based on their specific relevance to the client’s need. Ultimately, this process allows each client to receive optimum service, customized to their objectives and their identity, not our agency’s.
Marketing Communications Planning
Development of Strategy | Identification of Target Audience | Tactics and Executional Components | Qualitative and Quantitative Focus Groups | Strategic Positioning | One-on-One Interviews (on-and-off site) | Branding | Logo Development | Collateral Development (product and corporate)
Advertising
Advertising
Strategy | Creative | Photography | Production | Media Planning | Buying and Placement | Broadcast | Print | Outdoor (Billboards, CTA, plus)
Branding Vehicles
Corporate Identity | Brochures | Advertising | Direct Mail | Annual Reports | Sales Collateral | Packaging and POS Design | Radio | Television | Film
Public Relations
Strategically leveraging your positioning through community and social engagement, media communications, government relations, issues management, corporate and social responsibility to influence advocacy and public policy.
Identifying and prioritizing target audience | Strategic determination of messaging and brand elements | Strategic selection of communications vehicles
Public Affairs
Elevating Awareness | Perception and Engagement | Who, Why, What, When, How
Media
News Releases | News Conferences | Online Vehicles and Messaging | Broadcast
Social Media
Engaging your audience/audiences with messages that build awareness, value, support, affinity and loyalty on FaceBook, Twitter, Instagram, and LinkedIn.
Events
Identify Objective, Theme, Audience, Entertainment | Presenter | Activity, Venue, Marketing | Objective driven | Branded | Successful!
Web
Site Promotion | Design and Production | Database Link | Electronic Commerce
Creative
Logo Development | Graphic Design | Photography | Videography
